About Us
Welcome to Make them Roar

Roar is a place to discover. Here at Roar, form follows fur. We offer a handpicked selection of one-of-a-kind pet products & accessories from the hottest independent brands from around the world. The designs we select for our shop marry function with style and are made for how modern pet lovers want to live today.

We love the makers and shakers. The ones that do it better, break the rules and create beautiful products that cannot be found elsewhere on the High Street. We work with sellers who share our values to ensure you will find sustainable, hand-crafted products with heaps of character, quality and craftsmanship. For those who want to buy well, not often.

Go on and Make them Roar

Bettina Frohn • Founder

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A happier life for pets

We believe that living with pets is one of the most rewarding lifestyle choices humans can make. We’re here to inspire pet lovers to nurture that special bond and to create a beautiful and happy environment for their pets.

Make them Roar is so much more than just a name. It is our rallying cry. It is our plea of encouragement to you. A line from the song Singing in the Rain, it is Cosmo Browns’s upbeat reassurance to Don Lockwood that ultimately leads to the famous ‘Singin’ in the rain’ scene.


 “…Make ’em roar, make ’em scream

Take a fall, butta wall, split a seam […]

And then you get a great big custard pie in the face

Make ’em laugh, make ’em laugh, make ’em laugh!”


We want you to love your pets, bond with them, take care of them and make them roar. We do this out of love for pets. And because we know that a happy pet will make a happy you.

If you are still looking for those special paws or have space for more, then please consider adopting from your local shelter. There are so many lonely hearts waiting to become your friend for life.

Our independent makers


Curated for pet lovers

We stock the latest designer cat & dog products lovingly created by independent makers from around the world. New arrivals are coming into our store every month.

Our promise

Hundreds of high quality and lasting products using sustainable materials – for people who want to buy less, but better

Secure payments

With fast and free shipping to Europe from £250

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