New outerwear every sighthound has his eyes on | Occam brand launch

Nadja’s timing couldn’t be more on point. As snow and ice are slowly grounding London to a halt, she has launched her new brand Occam; designing stylish and warm outerwear for dogs.

As a Londoner you’re highly likely to spend the next few days stuck in traffic or waiting for a train, so you’ve got plenty of time to check out Occam’s first two designs that are tailor-made for the tender bodies of sighthounds.


The Beuys (above) is a gorgeous full length jumper made from 100% boiled wool for warmth and a dreamy degree of softness. The Duchamp (below), a water and wind resistant, breathable, insulating jacket is made from lightweight Softshell; a bonded fabric made with three layers.

Nadja has a background in fashion and draws inspiration from whippet Seymour. Her designs are handmade in her South-East London studio where she works with responsibly sourced materials.

Both designs are currently available in one colour and a whopping 8 sizes, taken on 4 points around the neck, chest waist and along the back to accommodate breeds sized from Italian Greyhounds to Whippets. The plan is to make outfits for larger breeds soon.

We’re hoping to stock Occam on Make Them Roar very soon, so keep an eye out for our newsletter and some exclusive online offers.

My dog’s not going anywhere in the cold, but maybe Occam’s jackets will entice your sighthound to venture into the white – whilst keeping cosy and looking fab.


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